Marketing and Social Media – BSc (Hons)

The BSc (Hons) Marketing and Social Media is a future-focused degree designed for students who want to build careers in marketing, digital media and brand management. This programme combines traditional marketing principles with the latest trends in digital marketing, social media strategy and consumer engagement, equipping you with the skills to thrive in a rapidly evolving industry. You will explore core topics such as marketing strategy, consumer behaviour, branding, content creation, social media management, analytics and digital advertising. Learning is highly practical, with real-world projects, case studies and live briefs giving you hands-on experience of how businesses use social platforms to build communities and grow. In addition to specialist knowledge, you will develop valuable transferable skills such as creativity, communication, teamwork and critical thinking — all essential for employers in today’s global job market. Graduates of this course are prepared for exciting careers as digital marketers, social media managers, brand strategists, content creators, marketing consultants or entrepreneurs ready to launch their own ventures. 🚀